The Downtown Vernon Association is committed to promoting the downtown core as a unique and dynamic tourist destination. The goal is to continue to enhance the downtown area for its businesses, citizens, and visitors through the integration of public art in public places. At its root, public art increases the overall sense of place, as well as help promote tourism, which has the multiplier effect of contributing to the economic vitality of downtown Vernon.
Currently, public art is integrated throughout the city with the majority of public art pieces located in the downtown area. However beautiful the artwork is, the public art in Vernon has gaps. As a result, it is the vision of the Public Art Master Plan to outline ways in which the DVA can continue to develop public art projects by involving businesses, artists, and the community.