Events, Marketing & Promotions
Throughout the year the Downtown Vernon Association facilitates various events and co-operative marketing programs for our members. Events offer opportunities to showcase Downtown Vernon as a vibrant destination and create connections with the community, locals, new and current clients as well as visitors to the area. Co-Operative Marketing provides our members with many advantages such as branded marketing exposure, discounted advertising rates, and the ability to participate in new and unique programs with similar businesses.
For more information on events and marketing opportunities contact Hailey Rilkoff, Events & Promotions Coordinator – 250.542.5851 ext 204 or [email protected].
The DOWNTOWN CULTURE CRAWL will run May 23 – 27, 2017. The Culture Crawl is intended to animate our downtown and provide an opportunity for our members and local businesses to engage with the public while celebrating culture in Vernon with live music, history, food, art and performance. A CULTURE CRAWL GUIDE will be printed listing each participant and distributed through online and in print.
CULTURE CRAWL THEME – MEET THE MAKERS! Celebrate our Chefs, our Musicians, our Artisans, our Producers, our Manufacturers, our Artists, our Singers, our Authors. These are the creators of culture!
Live Music – Big enough to host a concert, go for it! Too small, why not have a solo musician or duo perform? Ticketed or free events.
Artist Talks or Meet & Greet – Do you work with local artists or display their artwork? Why not have an open house with a local artist. They could do art demos, teach a workshop, offer a talk or meet & greet.
Dining Event – Put together a special menu that celebrates your culture or Canadian culture, offer dining specials or feature local produce & ingredients.
Local Author Event – Have a local author, poet, or storyteller in for a live reading event or book signing. Or host a Poetry Slam. Or a Story Slam.
Late Night Shopping – Invite one of your suppliers to host a Trunk Show or Pop-Up-Shop. Host a Fashion Show or host an Open House, entertainment or food & beverage are a great draw for customers.
Art Event – Host a Wine & Paint Night, an art workshop, an art soiree, or promote your current art on display.
Other Ideas –Trivia night, Cultural themed event, Live Performance, Open Mic Night, Entertainment Competition, History Tour, Guest Speaker, Workshop, Film or Movie Night, and there are many, many other types of activities you can organize to include in the Culture Crawl guide!
Sunshine Festival - June 17th, 2017 9am-5pm
Join us Downtown for the 23nd Annual Sunshine Festival, presented by Valley First Credit Union, Vernon's largest street festival and sidewalk sale, will take over Downtown Vernon on Saturday June 17th, 2017 9am-5pm.
DVA Member Early Bird Rate is $75 if registered before April 21st, Regular Rate is $100 before May 31st.
Current Marketing Opportunities
Tell Your Story with a Video Marketing Package
Get a professionally shot and produced 2-minute business profile video from Social Lead Marketing that tells your unique story plus an ad buy on Youtube & Facebook valued at $200 to help share it with the world. 2-hour shoot at one location.
$500 Investment - DVA Pays additional $300. 12 packages available, 1 per month in 2017.
Shop Local Days - Saturdays March 4th, May 6th, Oct 7th & Dec 2nd
Shop Local Days are promotions intended for Downtown Vernon members to celebrate their customers, encourage shopping local and gain exposure for their business. In 2017 each Shop Local Day will be promoted in the following media: Vernon Morning Star; Radio; Castanet; Social Media; Web/Online
Be a Shop Local VIP - Enhance your participation in this promotion for only $50 per Shop Local Day). What will your business get?
- Logo in the Vernon Morning Star Ad
- Logo and weblink on the Shop Local Day webpage
- Customized Social Media Post
Register Now! 2017 Shop Local Days Registration Form