Events, Marketing & Promotions
Throughout the year the Downtown Vernon Association facilitates various events and co-operative marketing programs for our members. Events offer opportunities to showcase Downtown Vernon as a vibrant destination and create connections with the community, locals, new and current clients as well as visitors to the area. Co-Operative Marketing provides our members with many advantages such as branded marketing exposure, discounted advertising rates, and the ability to participate in new and unique programs with similar businesses.
For more information on events and marketing opportunities contact Dudley Coulter, Events & Promotions Coordinator – 250.542.5851 ext 204 or [email protected].
EAT to the BEAT
Downtown Vernon is offering DVA Members the chance to participate in Eat to the Beat at Civic Sounds this season! With an average of 1,000 attendees each night, over an eight week period, Civic Sounds offers live music concerts in Civic Plaza on Thursdays from July 6th – August 24th.
We want YOU to participate to offer food service during these events. There will be a maximum of three participants per night, and dates/spaces are based on availability. Please respond ASAP as the dates/spaces are available on a FCFS basis, along with power onsite.
This opportunity is open to DVA Members free of charge!
Late Night Shopping Thursdays
We are encouraging downtown business owners to keep their doors ‘open late ‘til 8’ every Thursday evening in July and August.
Did you know that 70% of all consumer spending takes place after 6pm? As we head into our busy summer season, Downtown Vernon’s foot traffic is sure to grow!
Stay open for late night shopping in July and August and the DVA will assist in getting the word out! We will provide Tourism Vernon with a brochure, listing all participating businesses, supply a poster for store-front display and promote Late Night Shopping through Social Media, radio and newspaper ads!
Late Night Shopping Registration Form Register by June 23rd to be included in the printed brochure.
What is PARK(ing) Day?
PARK(ing) Day is an annual, worldwide event where artists, activists, and citizens independently (but simultaneously) turn metered parking spots into “PARK(ing)” spaces: temporary public parks and other spaces for people to enjoy. PARK(ing) Day is a non-commercial project, intended to promote creativity, civic engagement, critical thinking, unscripted social interactions, generosity and play.
When is PARK(ing) Day? Friday September 15th, 2017. PARK(ing) Day is an annual event that occurs on the third Friday in September.
How do I participate in PARK(ing) Day?
The best way to participate in PARK(ing) Day is to design and build a PARK. It’s easy – you don’t need to be an artist, community activist or have any special training to do a PARK. Some examples of things that have taken place in a PARK(ing) space are:
A colouring station; A tea party, A game of chess, A sandbox, Tables and Chairs, A dining Area, A mini rail trail, A game of Giant Scrabble, and many more!
Parking Day 2017 Registration Form Register By September 1st! $10 per parking space required.
Current Marketing Opportunities
Experience 50+ Seniors Magazine & Guide
Reach the North Okanagan-Shuswap's active mature adult population by
participating in our cooperative Double Page Spread in the Experience 50+ Living Magazine. 65-70% of this publication is distributed at Vernon locations such as doctor’s offices, libraries, Service BC, community resource agencies and
community centers .
We are looking for businesses to be a part of this co-operative ad which will include a full or half page Downtown Vernon Parking Map and an opportunity to identify your location on the map.
Costis $250 for a 1/4 Page Ad and $450 for a 1/2 Page Ad.
Experience 50 Co Op Ad Promo 2017 Book by July 31st, 2017 - Materials Deadline AUgust 4th, 2017
55+ Games Rack Card Coupon/Ads
Attracting over 3500 participants, officials, and supporters as well as over 1200 volunteers and fans, the 55+ BC Games are coming to Vernon this September! Athletes range from 55 to 90 years of age and compete within 28 different sports and activities.
The 55+ Games Downtown Promotion is a co-operative marketing opportunity that allows you to reach an active adult population throughout this 4-day event. On a first come, first served basis (9 spots available) you can create a promotional coupon or ad that will reflect your business.
Here are a few ideas for promotions or value-added deals;
- Get 10% off your meal when you show your 55+ Games badge
- Spend $50 and get 15% off this product
- Specialty Seniors Menu for participants of the games
Promotional ads are optional and business descriptions are welcome. There is a $25 fee for a coupon space. Email [email protected] to register!
Tell Your Story with a Video Marketing Package
Get a professionally shot and produced 2-minute business profile video from Social Lead Marketing that tells your unique story plus an ad buy on Youtube & Facebook valued at $200 to help share it with the world. 2-hour shoot at one location.
$500 Investment - DVA Pays additional $300. 12 packages available, 1 per month in 2017.
Shop Local Days - Saturdays March 4th, May 6th, Oct 7th & Dec 2nd
Shop Local Days are promotions intended for Downtown Vernon members to celebrate their customers, encourage shopping local and gain exposure for their business. In 2017 each Shop Local Day will be promoted in the following media: Vernon Morning Star; Radio; Castanet; Social Media; Web/Online
Be a Shop Local VIP - Enhance your participation in this promotion for only $50 per Shop Local Day). What will your business get?
- Logo in the Vernon Morning Star Ad
- Logo and weblink on the Shop Local Day webpage
- Customized Social Media Post
Register Now! 2017 Shop Local Days Registration Form